Communications

We understand the importance communications plays across the whole business. From the strategy, to stakeholder communications, presentations, social media, change management and traditional media and PR – we have you covered!

Communications Strategy

A well articulated communications strategy is a must for any organisation and BTB has a proven track record in developing as well as implementing communications strategies for many of the most well known sporting and not-for-profit brands. Having worked inside many of country’s leading brands, we understand how critical a communications strategy can be to delivering business outcomes and specialised projects.

Stakeholder Communications & Governance Reviews

We understand that to be able to succeed in the business of sport you need to have the right leadership structure in place. Breaking down traditional models, embracing new ways of thinking and having a clearly articulated communications plan that engages all levels of the sport throughout the change process… it all requires a different way of thinking.

Having worked within national and state sporting organisations, we know the challenges that governance changes can bring about – but we also know how important it is for all sports. Stakeholder communications plans that capture the hearts and imagination of those impacted is critical for any change management process.

Communications & Media Training

You often only get once chance to get your message out, so you need to make it count. We offer one on one communications training for senior executives and media training for individuals and groups that fully prepares spokespeople, ambassadors, and businesses to maximises all media appearances.

Issues Management

The difference between an issue and a crisis is time. Our team has the real-life experience and tools to help businesses and sports put in place communications plans that allow an organisation to best prepare for a potential issue.

Social Media & Content Plans

The power of social media is undeniable in today’s world. Social media provides a way to research and connect with influencers, allows fans to connect with a brand like never before, and most of all: it’s free to connect. We have successfully developed brands’ social media presences from limited followers to making social media the core of the organisation’s communications mix.

Media & PR Support

Pitching the right story, to the right outlet, at the right time requires a strong understanding of the media landscape. It is also about finding the story behind the story that will cut through noise and get maximise exposure.  Media management at events, for campaigns, and or to build brand awareness – we have the experience to manage domestic and international campaigns to maximise limited budgets for maximum return.