MEDIA TRAINING
BTB Media Training
You often only get one chance to get your message out, so you need to make it count. We offer custom designed one-on-one and group media training workshops for senior executives, athletes, coaches and designated organisation spokespeople. Whether you’re needing guidance on how to navigate athlete pre-match or game day media interviews or experience in managing crisis communications we can tailor a training program for your needs.
Expertise That Sets Us Apart
Our seasoned team brings a wealth of experience in media relations, digital media, issues management, event media, PR, and communications strategy. With a proven track record of generating national PR exposure on a variety of budgets, creating fully integrated PR/digital media solutions, and developing comprehensive communications strategies, our ability to deliver impactful results is what sets us apart.
Specialised Sports Insight
With our expert team of media and digital communications professionals we have extensive on-the ground, inhouse and agency knowledge of the needs of professional sport leagues and teams, elite high-performance sport organisations and their athletes and coaches including Olympic and Paralympic environments through to grass roots pathways and community sport, enabling us to offer customised sport specific media training solutions.
Maximising All Budgets
BTB prides itself on delivering outcomes for every budget. We can tailor our media training and social media training programs to support your organisational needs from personalised one-on-one sessions through to team groups.
Our Point of Difference
We have an in-depth understanding of the Australian media landscape and have strong relationships with media outlets across TV, digital, print and radio. We understand both sides of the camera and have managed high profile sport issues in national media, developing messages for our sports and athletes. Our in-depth understanding allows us to create real life scenarios within our training and put attendees at ease so they leave the session feeling better prepared and more confident navigating the unique sporting media environment.
We’ve supported more than 50 clients, including;
- 17 National Sporting Organisations
- 7 State Sporting Organisations
- 10 Major Events over multiple year periods
- 3 Olympic Games
- 1 Paralympic Games
- 2 Commonwealth Games
WHAT WE OFFER
Media Training Workshops
Our workshops cover a spectrum of essential media training topics, including understanding different media platforms, effective interaction with journalists, crisis management, presentation skills, and more. We tailor our sessions to equip you with the skills needed to confidently manage media exposure and articulate your organisation’s messages.
On-Camera Practical Training
Our practical, on-camera training is designed to build skills and increase confidence. From novice to advanced levels, we define key messages and prepare spokespeople for media interviews, speaking engagements, and public speaking, ensuring you are well-prepared for any appearance.
Social Media Usage Guidelines and Training
Social media is an important tool that can enhance an athlete or sport organisation’s brand however that goes hand in hand with reputation management. Our expert BTB Team can guide your staff, athletes or performance support teams on digital best practice through bespoke curated training sessions providing guidance on brand development, safety and privacy online, partnerships and sponsorship promotion, through to day to day management of channels and content planning.
Services Beyond Training
Beyond media training, we offer a range of services, including spokespeople training for CEOs and senior management, strategic communications development and implementation, crisis communications planning and implementation, stakeholder engagement strategy development, and senior management coaching.
KEY OBJECTIVES OF OUR MEDIA TRAINING
Understand the Media Landscape
We provide insights into how the media works, helping you comprehend the intricacies of interviews, expectations, and preparation.
Utilise the Media to Your Advantage
Learn how to leverage media interactions to your organisation’s benefit, conveying messages strategically and effectively.
Crisis Management Skills
Acquire the skills to manage and articulate crisis situations with clarity and composure.
Effective Communication
Develop the ability to conduct yourself in front of a camera, deliver key messages, and relay positive messages that promote your organisation.
Team Building Through Media Engagement
Our training serves as a great team-building exercise, fostering understanding of each other’s roles and collaborative problem-solving in media-related challenges.