bringing the action into focus
from launch to live event, our multi-channel media and broadcast strategy transformed a technically complext sport into a compelling audience experience.
Project: 2025 ICF Paddle world Championships, Sydney
Clients: Paddle australia
OVERVIEW
BTB delivered an integrated media and broadcast program for the Paddle World Championships, one of the most technically complex Olympic events to broadcast. Our scope spanned the full event communications lifecycle from launch campaign through to live event delivery across all platforms.
WHAT WE WERE ENGAGED TO DELIVER
- Pre-event PR campaign and media strategy
- Media accreditation and press centre operations
- Mixed zone management and athlete media obligations
- Liaison with host broadcaster and international rights holders
- Broadcast production coordination and delivery oversight
- Sports presentation including in-venue ceremonies and athlete introductions
- Stakeholder coordination across ICF, Paddle Australia and LOC.
OUTCOMES
- Successfully managed 65+ accredited media from 10+ countries
- Media exposure reached more than 43 million people via 1.5K media items during event time alone
- Record social media reach for an ICF World Championship event of 5 million
- Seamless sports presentation across 6 days of competition sessions
- Strong national media coverage driving ticket sales and fan engagement.
ENGAGE US▸
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