MEDIA & PR
Every organisation has a story worth telling. We make sure yours gets heard – by the right people, in the right places, at the right moment.
Media Relations
We don’t just send press releases. We build relationships with journalists, editors and producers that mean your story gets a front page, or a segment on the evening news. Developed over more than three decades inside Australian sport, our media network is one of BTB’s most valuable assets and we put it to work for every client, every campaign.
Story Development & Pitching
The best stories in sport are rarely the obvious ones. We dig deeper – finding the angle, the person, the moment that makes a journalist stop scrolling and pay attention. Then we pitch it with precision and follow it all the way to publication.
Issues & Crisis Communications
When the story isn’t the one you wanted told, experience is everything. We help organisations prepare before issues emerge and respond with speed, strategy and calm when they do – protecting your reputation while keeping the right narrative alive.
Media Training
A good story poorly told is a missed opportunity. We prepare your athletes, coaches and executives to own the moment – whether it’s a press conference, a live cross or a difficult question they didn’t see coming.
Athlete Profiling
Behind every result is a person with a story. We build the profiles of the athletes, coaches and leaders within your organisation through authentic, well-placed storytelling that builds genuine connection with audiences and lasting visibility for your brand.