making a global championships feel local
how strategic storytelling, media engagement and content delivery helped to build awareness and excitement in Adelaide and beyond.
Project: 2025 beach volleyball world championships
Clients: volleyball australia
OVERVIEW
BTB partnered with Volleyball Australia to lead PR and media operations, with digital content support, for the Beach Volleyball World Championships (Adelaide 2025), a global event strategy built around connecting Australia to the world and driving whole-of-sport growth.
WHAT WE WERE ENGAGED TO DELIVER
- Brand launch and event strategy execution across digital channels
- PR campaign and media operations management.
- Media launch event coordination, including ministerial and Olympian attendance.
- Ambassador engagement and athlete-led storytelling (“Destination Content Series”).
- Stakeholder collaboration with FIVB/Volleyball World, AOC, Ticketek and event ambassadors.
- Content distribution from brand launch through to Finals Day.
- Sports presentation and mascot development and engagement.
OUTCOMES
- Successful media launch at Pinky Flats, Adelaide, with state government, Olympian and stakeholder representation secured.
- Strong, engaging sports presentation delivered across the event.
- Immersive, up-close fan and media access positioned the event as a premium product.
- Lasting media relationships established for Volleyball Australia, building legacy toward Brisbane 2032.
- Experienced operations delivery team ensured seamless scaling of a major international event.
ENGAGE US▸
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