from start line to global spotlight
communications tactics that maximised visibility and audience engagement for aus triathlon
Project: 2025 triathlon world championships
Clients: triathlon australia
OVERVIEW
BTB delivered an integrated digital media and PR program for AusTriathlon around the 2025 World Triathlon Championships in Wollongong, spanning pre-event athlete storytelling through to live event coverage and media operations on-site.
WHAT WE WERE ENGAGED TO DELIVER
- Pre-event PR campaign and athlete profiling content.
- Team announcement carousels and supporting website articles.
- Event week digital media plan across Instagram and Facebook.
- Daily schedule, race preview, results and podium graphics.
- Press conference coordination for Para and Elite teams.
- Media alert and VNR distribution to major networks.
- Cross-tagging and content collaboration with World Triathlon, AOC, Aus Paralympics and CGA.
OUTCOMES
- Incredible audience growth with Facebook views up 844% to 900.6K and reach up nearly 300% to 221.4K.
- Instagram views reached 2.3 million, a 753.5% increase, with 281.1K reach.
- Combined new followers exceeded 1,280 across both platforms.
- Successful media placement generated widespread coverage celebrating Australia’s athletic achievements (including world titles for AusTri athletes) across platforms like Channel 9, ABC TV, Fox/Kayo, the Daily Telegraph, AAP, and NBN News
ENGAGE US▸
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