building field position
STORYTELLING, national media coverage and momentum for women’s rugby
Project: PR and Stakeholder Engagement Program, Women’s Rugby World Cup 2022
Client: Stan Sport
OVERVIEW
Stan Sport sought to elevate its coverage of the 2022 Women’s Rugby World Cup and position itself as the leading destination for premium rugby content in Australia. The challenge was to generate sustained national media interest across sport, TV industry and general news outlets, while leveraging Stan Sport’s exclusive content, on‑air talent and its broader connection to the Nine Network. The campaign required seamless coordination with multiple stakeholders, including Wallaroos players, Stan Sport commentators, and national media organisations.
WHAT WE WERE ENGAGED TO DELIVER
We were engaged to design and implement a comprehensive national PR and stakeholder engagement program that would:
- Showcase Stan Sport’s exclusive coverage and expert talent
- Drive consistent national media interest throughout the tournament
- Leverage the Nine Network’s reach to amplify content and commentary
- Provide media with accessible, accurate and compelling Rugby World Cup information
- Manage all talent access, logistics and briefings across the campaign
OUTCOMES
The campaign delivered strong national visibility for Stan Sport and the Women’s Rugby World Cup, reinforcing Stan Sport’s position as a trusted broadcast voice for major rugby events. Coverage was secured across TV, radio, print and digital platforms, ensuring the tournament remained a prominent part of the national sporting conversation. Our coordinated stakeholder approach strengthened relationships with media, talent and network partners, maximising the impact of Stan Sport’s content and elevating the profile of women’s rugby across Australia.
ENGAGE US▸
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